Beurer is a leading provider of innovative small domestic appliances for everyday use. Since its founding in 1919 and the production of its first heating pad, the product range has expanded to include numerous categories. Today, the portfolio comprises more than 500 products across the areas of health, wellbeing, beauty, personal care, home, fitness, baby, and pet care. Beurer employs 1,800 people worldwide and distributes its products in over 100 countries.
IFA Moments
In collaboration with Beurer GmbH
Press Conference
45 min
Experience an exclusive preview of Beurer's innovations. In addition to innovations in hair styling, dental care, air and heat, two special highlights await you: the new brand claim, which sets fresh impulses - and a new product category that will surprise you.
Language: German (no translation available)
5 Sep 2025 – 13:00
Hall 4.1, 112
60 min
Beurer's new brand claim and new product category
From sonic toothbrushes to heating innovations: German heritage brand Beurer presents new solutions and introduces its updated brand claim.
Language: German
Access: Trade Visitors Only
Home Appliances
8–9 Sep 2025
Hall 17
Beurer at the Beauty Hub – try the latest in beauty tech
From pro manicures to smart haircare – Beurer brings beauty innovation to life.
Fitness & Digital Health
Team contacts
